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Is Facebook Set to Become the Google of Social Media?
Hot on the heels of dropping more than 15 companies from the Facebook Exchange and revealing to the Wall Street Journal that it has quietly built its own CRM, Facebook has launched a new mobile ad...
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This team of serial entrepreneurs wants to make it dead simple for digital...
After dropping out of med school in the mid-2000s, Subramanian cofounded and sold three companies: Burrp!, BlueLithium, and Mobclix — the second two, both ad networks, netting $300 million and upwards...
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Snapchat is on track to generate $100 million in revenue
Snapchat CEO Evan Spiegel The mobile messaging company is also ramping up its advertising efforts, wasting no time in transforming its new selfie-photo feature into a money-making, ad-friendly...
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Snapchat is finally learning to love the ‘creepy’ advertising it once said it...
Investor Fidelity’s move to slash the estimated value of its stake in Snapchat by 25% “exacerbated” these concerns, according to Reuters. Snapchat CEO Evan Spiegel. Snapchat offers few in-depth...
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Proof that Snapchat is Facebook’s biggest threat yet
But Snapchat may prove to be the one that got away. The most important thing about Snapchat is that it is still rapidly growing in popularity. That is, it’s not a fad. Snapchat is regularly in the top...
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How to Create a Content Marketing Plan for Snapchat
The mobile-based platform has even overtaken Instagram among the coveted 18- to 24-year-old demographic, and its top influencers are reporting between 300,000 and 400,000 views per Snapchat ‘Story,’...
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How Brands can Leverage Snapchat for Promotion
Rand Fishkin informed us from his Whiteboard Friday that the top 25 to 50 apps get almost 80% of the mobile traffic and the rest 20% traffic is distributed among other apps. Brands are out of options...
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Small Businesses Are Snapping Their Way to Success
Snapchat has also claimed the throne as the #1 app in the Appstore. The numbers reflect it: 10 billion daily video views 100+ million daily users who spend an average of 25 to 30 minutes on the...
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4 Tips For Using Snapchat To Grow Your Business
According to Bloomberg, its users are now watching 10 billion videos a day, with Snapchat’s video views now nearing those of Facebook. Snapchat’s main age range is between 18 and 24 years, and more...
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Snapchat’s Mysterious ‘Snap to Unlock’ Ads Start to Pop Up
An ad for ‘The Girl on the Train.’ Credit: NBC Universal These are Snapchat’s new twist on old QR codes, which had a brief flirtation with relevance about 5 years ago. The QR code, it’s worth...
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Snapchat changes its name and announces ‘Spectacles’ first person camera
The company behind one of the world’s most popular mobile phone apps, Snapchat, has changed its name and announced a major new product. ‘Spectacles’ are sunglasses with a built-in camera, which can...
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New Digital Advertising Channels Boggle The Mind
A clothing company have teamed up with social media phenomenon Snapchat in a new way to deliver advertising to digital natives in a way that they can totally connect with. By Nicole Buckler For those...
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Three Ways Snapchat Is Changing the Marketing Landscape
Snapchat is a great example. Once it was viewed as a simple photo-messaging app, but the increasing uses of the platform indicate those days are long over. Just look at some of the numbers behind the...
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Want Your Ads to Reach Young People? You May Have to Get good With Snapchat...
In Ireland some 85 per cent of 15- to 18-year-olds have the app and use it all the time. To older people, SnapChat is not very complex and rather boring. But to young people? It’s awesome. Of course,...
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Facebook’s execs just revealed their shameless plan for taking down Snapchat
One topic that kept popping up throughout the call was Instagram, the Facebook-owned photo- and video-sharing service which could well undermine Snap’s chances of becoming a profitable publicly traded...
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Instagram Brings Ads to Stories
So what are “Stories” on Instagram? It is an immersive experience that has quickly amassed more than 150 million daily users. This is how the consumer uses it. But what if you are an advertiser? How...
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